Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Reel FX

Noted Feb. 14, 2012 by Armin

Industry / Graphics Industry Tags /

Reel FX Logo, Before and After

Established in 1993 and formerly known as Radium/Reel FX, Reel FX is a visual effects, animation and entertainment studio with offices in Dallas, TX and Santa Monica, CA. They recently introduced a new logo, which isn’t anything earth-shattering or particularly notable but they have put together an amazing animation piece of their logo that is a must-watch. Here. And a behind the scenes story is here.

Thanks to Ben Williams for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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