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Rock FM

Noted Apr. 11, 2012 by Armin

Industry / Entertainment Tags /


Launched in 2004 as Rock & Gol, the recently renamed Rock FM is, as its name implies, a Spanish radio station devoted to rock music, with 250,000 listeners. The new logo, designed by Madrid, Spain-based Coleman CBX references “[First], the colors associated with this universe: blue jeans, essential item in any rocker’s wardrobe, the red, color of passion, energetic champion of loyalty shown by fans Rock bands, the present black leather jackets in classic style.” And, “The symbolism is based on the wings of the continuing quest for freedom, which is evident in many rock icons like Led Zeppelin, Ramones, and even brands like Harley Davidson.” Application images below (or after the jump) and press release in Spanish here. The logo features a modified version of Revue, famously used by Kinko’s, the office store not any rock group.








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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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