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This is a very old entry — images are small, formatting is off.



Noted Oct. 31, 2012 by Armin

Industry / Technology Tags /

Rockmelt Logo, Before and After

About: (Est. 2009) “Rockmelt is providing a fundamentally better Web experience by re-imagining the browser around how you use the internet today.”

Design by: N/A.

Ed.’s Notes: We covered Rockmelt’s logo back in 2011. I liked the end-of-the-world look to it. Bigger view of the logo below (or AtJ).

Relevant links: Detailed blog post from Rockmelt about the change.

Select quote: “The final concept started conceptually as a mobius strip, to represent the endless path you could take through the Internet. (Yes, we know a mobius strip is supposed to be connected, but that was gonna be really hard to pull off unless we changed our name to Bockmelt.)”

Rockmelt Logo

Thanks to Christopher Jones for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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