Opinions on corporate and brand identity work.

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Noted May. 21, 2012 by Armin

Industry / Corporate Tags /

RSM Logo, Before and After

Established in 1964, RSM International is one of the world’s largest independent accounting networks with 698 offices in over 85 countries around the world and more than 32,500 people, specializing in audit, tax and advisory. The new logo, introduced earlier this month, and designed by Euro RSCG is meant to “[Reflect] our growing connectivity and success as an integrated network.” Press release here. Man, and there I thought we stopped making globe logos with swooshes that conveyed connectivity and integration back in the 1990s.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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