Opinions on corporate and brand identity work.

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Santa Fe’s Faith in Old Logo

Santa Fe's Faith in Old Logo

Linked Dec. 15, 2016 by Armin

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Santa Fe County — which encompasses Santa Fe, New Mexico — debates whether to drop their old logo that depicts a covered wagon, an adobe church, and American Indian pottery in favor of a more abstract, contemporary icon. I say keep the old one, it’s gaudy AF. The story gets kind of interesting with talks about budgets and why the new logo faces opposition. Link


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