Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Santa Fe’s Faith in Old Logo

Santa Fe's Faith in Old Logo

Linked Dec. 15, 2016 by Armin

Visit Link

Santa Fe County — which encompasses Santa Fe, New Mexico — debates whether to drop their old logo that depicts a covered wagon, an adobe church, and American Indian pottery in favor of a more abstract, contemporary icon. I say keep the old one, it’s gaudy AF. The story gets kind of interesting with talks about budgets and why the new logo faces opposition. Visit link

Comments


Share ›

Spotted Around the web

New Logo for Habito

New Logo for Habito
 
Spotted Sep. 20, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017