Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Scanning for Shapes in Clouds

Reviewed Mar. 1, 2012 by Armin

Industry / Technology Tags /

Skyscanner Logo, Before and After

Established in 2001 in Edinburgh, Scotland and now with offices in Singapore, Skyscanner is an online travel search site that finds the best deals and connects users directly to the airline, hotel, car rental service, or travel agent, so it doesn’t take commissions from the user. Skyscanner is available in over 25 different languages and has been lauded as one of the best travel search sites by media publications across Europe. Last week, Skyscanner introduced a new identity designed by Glasgow, Scotland-based Stand.


Logo animation.

Skyscanner

Perhaps it’s the combination of the name, the soulless diagrammatic icon, and the default-looking typography of the old logo that the only thing I can think about is that this was the travel agent of the evil Skynet corporation in Terminator. For a site that boasts about friendliness and usability the old logo didn’t portray that at all. In contrast, the new logo is a lovely and fluffy interpretation of the name, literally scanning the sky. A simple and smart concept leads to an equally simple and smart icon that proves to have amazing flexibility with the different offerings of Skyscanner as seen above — the “hotels” icon being one of the best extensions while “car hire” being one of the silliest, but still effective and within the style. The main drawback to the logo and identity is the typography, a very tightly tracked FS Jack set in italics, that doesn’t quite complement the icon very well. Nonetheless, this is a drastically positive redesign.

Skyscanner

Some sample guideline pages.

Skyscanner

Skyscanner

Skyscanner

Promo.

Thanks to Martin Eriksson for the tip.

 

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List