Opinions on corporate and brand identity work.

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Shots Fired

Shots Fired

Linked Dec. 14, 2016 by Armin

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Jägermeister has filed an opposition with the U.S. Patent and Trademark Office against the registration of the Milwaukee Bucks logo because deer with antlers. What I find odd is that the Bucks logo was introduced 20 months ago… are they just now filing for trademark or did Jägermeister just now decided to oppose? Link

Thanks to Keith McKenzie for the tip.


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