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Opinion BY Armin


Brandiose is Grandiose

Brandiose Logo, Before and After

Established in 2000 as Plan B Branding by life-long friends Jason Klein and Casey White, Brandiose, as the new company has been named, is a branding firm focused on designing official logos and uniforms for Minor League Baseball teams with awesome names like the Lehigh Valley Iron Pigs and the Richmond Flying Squirrels. Having been called to the Majors, they also revitalized the Cincinnati Reds logos and uniforms. With the new name comes a new identity with lettering by Ken Barber.

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Entry Information

DATE: Feb.09.2012|POSTED BY: Armin|CATEGORY: Sports | COMMENTS:

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A B-Side BY Armin


Pensacola Blue Wahoos

Pensacola Blue Wahoos

Pensacola, Florida just got their own Minor League Baseball team — the Blue Wahoos. Unveiled in November 2011, the team identity was designed by Brandiose, and you can see the baseball cap version of the logo after the jump.

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Entry Information

DATE: Jan.31.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


I Tawt I Taw a Panther Tat

Carolina Panthers Logo, Before and After

Joining the NFL as an expansion team in 1995, the Carolina Panthers have a total record of 131 wins and 150 losses and have even made it to the Super Bowl (XXXVIII in Houston) in which they lost to the New England Patriots. Over the weekend, which happened to be Pro Bowl weekend, the Panthers introduced a new logo designed by the NFL’s creative department.

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Entry Information

DATE: Jan.31.2012|POSTED BY: Armin|CATEGORY: Sports | COMMENTS:

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A B-Side BY Armin


Rio 2016 Paralympic Games

Rio 2016 Paralympic Games Logo, New

The emblem for the 2016 Paralympic Games in Rio was unveiled this Saturday. It was designed by Tátil, the same firm that designed the Olympics logo. Press release here. Detail of the logo and video presentation below (or after the jump).

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Entry Information

DATE: Nov.28.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


Hi Hi Birdie

Toronto Blue Jays Logo, Before and After

The Toronto Blue Jays joined the Eastern Division of Major League Baseball in 1977 and are two-time World Series winners (1992 and 1993). With the departure of the Montreal Expos to Washington, the Blue Jays are the sole Canadian team in the MLB. Last week, the Blue Jays announced new uniforms and a new logo for the 2012 season, designed by the MLB’s Design Services, that take them back to their original look

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Entry Information

DATE: Nov.23.2011|POSTED BY: Armin|CATEGORY: Sports | COMMENTS:

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A B-Side BY Armin


ESPN College Basketball

ESPN College Basketball Logo, Before and After

Airing on ESPN, in one form or another, since its introduction in 1979, ESPN College Basketball is exactly what the name implies, growing ever more comprehensive and ambitious over the years. Troika, who also redesigned ESPN College Football, have designed a new logo and on-air package for ESPN around the them of Mayhem. Detail view of the logo and animation package below (or after the jump). A little more story here.

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Entry Information

DATE: Nov.22.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Baltimore Orioles

Orioles Mascot Logo, Before and After

Based in Baltimore since 1954, the Orioles are an American League baseball team in Major League Baseball. Chris Creamer reports on the new uniforms for the 2012 season and the return (and evolution) of the cartoon oriole to replace the more realistic oriole as the insignia on the cap.

Thanks to Gavin Hribar for the tip.

Entry Information

DATE: Nov.18.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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Opinion BY Armin


Abstract Sports

FADU Logo, Before and After

Established in 1990, FADU (Federação Académica do Desporto Universitário, Academic Federation of University Sports in English) is an organization in Portugal focused on sports as a tool of educational development. It acts like a less carnivorous version of the NCAA by organizing events and enabling communication between higher education students, almost 7,000 of them, across all possible sports from soccer to basketball to chess to bridge among 25 total activities. A new identity has been created by Braga, Portugal-based Gen Design Studio.

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Entry Information

DATE: Nov.15.2011|POSTED BY: Armin|CATEGORY: Sports | COMMENTS:

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Opinion BY Armin


Like Marlin out of Water

Miami Marlins Logo, Before and After

Established in 1993 as an expansion team of the Major League Baseball, the Florida Marlins, winners of two world series (1997 and 2003), have been renamed the Miami Marlins and will be moving into a fancy new stadium at the start of the 2012 season. Miami Marlins’ management had a hard time keeping the name, logo, and uniform change under wraps, with the logo being leaked as early as September and, stealing the thunder from a webcast conference unveiling the new look, a picture of the uniforms and a ticket brochure surfaced earlier in the week. This past Friday, the official unveiling took place at their new stadium.

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Entry Information

DATE: Nov.14.2011|POSTED BY: Armin|CATEGORY: Sports | COMMENTS:

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A B-Side BY Armin


New York Road Runners

New York Road Runners Logo, Before and After

Established in 1958, the New York Road Runners (NYRR) is “dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs” and counts with over 40,000 members NYRR is the organizer of the ING New York City Marathon (which happened yesterday). The new logo was designed by New York-based Doublespace. Press release here.

Thanks to Hannah Ratzlaff for first tip.

Entry Information

DATE: Nov.07.2011|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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