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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY David Weinberger

Suddenly a Dragon Appeared Out of Nowhere

Wow. This is a huge departure. I am always amazed and pleased when a company which never embraced design, suddenly realizes what it and branding can do for them. It doesn’t just take insight, but it takes guts and quite a budget as well.

Quickly, PWC Logistics was recently rebranded as Agility. Wether or not you like the new dragon identity that Siegel+Gale designed is almost irrelevant. Agility has embraced design and branding. Hopefully they do something with it and their business improves. I do like the new mark, I like the colors they have chosen and the name (I can’t believe they were able to get it) is nice too.

It’s funny when I hear people say they can tell what consultancy did a mark just by looking at it. I think it’s tough since many of them have similar philosophies and processes but especially since there is such a small, shared talent pool. If you have worked at one top brand consultancy, chances are you’ve worked at three. Incidentally, when I looked at this I thought it was Enterprise IG. Oh well.

A close-up of the new mark