Noted

Summit Brewing Company Logo, Before and After

About: (Est. 1986) “Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit’s beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 12 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement.”

Design by: Duffy & Partners.

Ed.’s Notes: Bigger view of the logo below (or after the jump).

Relevant links: Press release. Star Tribune story.

Provided quote: “Summit’s new look is an evolution of the brand’s past two logos, a brand expression that authentically reflects Summit’s unique craft. Duffy’s goal is to express the Summit name so that it punctuates the pictorial idea of an actual summit. This in-turn leverages the equity of the diamond shape that has been the hallmark of the Summit logo from the beginning. Summit Avenue, a vein running through the heart of St. Paul can be seen in the interpretation of a street sign which honors the local community and the heart of this hometown brand.”

Summit Brewing Company Logo

filed under Consumer products and tagged with , , ,

Noted February 22, 201302.22.13 by Armin


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