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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
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- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
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- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
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Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
Swooshing Shipping
In 2003, Yellow Corporation, owners of the ubiquitous Yellow trucks, purchased Roadway Express, becoming one of the largest transportation, shipping and logistics companies in the U.S. — and changed its name to Yellow Roadway Corporation, later YRC Worldwide. This past January, YRC Worldwide introduced the new public-facing brand that will replace the Yellow and Roadway brands. Simply: YRC. The yellow and blue swooshes are meant to carry the brand equity from the two previous logos. The new lettering is meant to carry the pain suffered by those three poor letters that have been tortured to contort into impossible and atrocious forms. There is no saving grace for this logo, it’s all the wrong moves in all the wrong places, with disparate elements jumbled together. As our tipster noted, the logo was designed by SHR Perceptual Management; I couldn’t confirm, so if this information is different I’ll he happy to change it.
Thanks to Jason Roberts for the tip.
DATE: Feb.06.2009
POSTED BY: ArminCATEGORY: Transportation COMMENTS:
TAGS:
![\"YRC](\"http://www.underconsideration.com/brandnew/archives/yrc_logo.gif\"){kind=logo}
\n\nIn 2003, Yellow Corporation, owners of the ubiquitous Yellow trucks, purchased Roadway Express, becoming one of the largest transportation, shipping and logistics companies in the U.S. — and changed its name to Yellow Roadway Corporation, later YRC Worldwide. This past January, YRC Worldwide introduced the new public-facing brand that will replace the Yellow and Roadway brands. 
Books about logo design, the designers that create them and the meaning of branding.
