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Temporary Logo for Penguin Random House
 

before

after

Noted Jul. 3, 2013 by Armin

Industry / Publishing Tags /

About

(Est. 2013) Penguin Random House is the world’s first truly global trade book publisher. It was formed on July 1, 2013, upon the completion of an agreement between Bertelsmann and Pearson to merge their respective trade publishing companies, Random House and Penguin, with the parent companies owning 53% and 47%, respectively. Penguin Random House comprises the adult and children’s fiction and nonfiction print and digital trade book publishing businesses of Penguin and Random House in the U.S., U.K., Canada, Australia, New Zealand, and India, Penguin’s trade publishing activity in Asia and South Africa; Dorling Kindersley worldwide; and Random House’s companies in Spain, Mexico, Argentina, Uruguay, Colombia, and Chile. Penguin Random House employs more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually. Its publishing lists include more than 70 Nobel Prize laureates and hundreds of the world’s most widely read authors.

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Related links

Press release
Twitter announcement

Relevant quote
Logo is temporary so stay tuned. #penguinrandomhouse

Twitter announcement

Images (opinion after)
Temporary Logo for Penguin Random House
Logo detail.
Opinion

Well, at least we know it's temporary, and as a band-aid solution I guess it's not bad. What is sure is that whatever the new parent company logo is, it will have to withstand way too much scrutiny. I am guessing the Penguin and Random House logos will continue to exist as consumer brands but will disappear completely in the business-to-business corporate logo.

Thanks to Robert Wilson for the tip.

Your opinion…

On Execution


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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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