Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

The Animation Guild

Noted Nov. 19, 2012 by Armin

Industry / Culture Tags /

The Animation Guild Logo, Before and After

About: (Est. 1952) “The Animation Guild is Local 839 of the International Alliance of Theatrical and Stage Employees (IATSE). We are a labor organization that represents animation and visual effects artists. We do for our members what every labor organization does: negotiate wage minimums and working conditions, provide pension and health benefits (specifically through the Motion Picture Industry Pension and Health Plan) and act as an advocate for our members over disputes between employees and employers. Our goal is to provide a seamless cloak of benefits and the strength of a collective voice to our members across the animation industry.”

Design by: Malcolm Grear Designers.

Ed.’s Notes: That old logo simply cannot be true! LOL, man, LOL. New logo has nice, old-school concept to it. Larger view below (or after the jump).

Relevant links: Animation Guild blog post.

Select Quote:“As the lowercase ‘a’ and ‘g’ join together to form the symbol, the letters seem to be in constant movement, animated. They appear linked and interwoven but they also actively flip back and forth, each letter switching from foreground to background.”

The Animation Guild Logo

Thanks to Dave Logan for the tip.

 

Comments


Share ›

Spotted Around the web

Spotted Feb. 22, 2017
Spotted Feb. 22, 2017
Spotted Feb. 21, 2017

Pinned Recent, Big Stories

Posted Jan. 4, 2017

Curated Best Posts Tagged “Blue”

Posted Jan. 26, 2017
Posted Dec. 5, 2016
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List