The Best and Worst Identities of 2012, Part V: Worst of the B-Side

The worst logos on the B-Side are below, and it’s not a pretty sight. This concludes our lists. Back on the 7th with regular posts. A happy new year to all.

See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes
Part IV: Best of the B-Side

No. 12: Gildan

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Gildan

Best & Worst of Brand New, 2012

Someone somewhere decided that the thing worth keeping the most about this logo was the swoosh impaling the “A”.

Poll Results: Great / Fine / Bad

On Execution (310)

 5% Percent

25% Percent

70% Percent

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No. 11: Turkish Basketball Federation

Best & Worst of Brand New, 2012 Designed by

Our Agency

--- Original Post

Turkish Basketball Federation

Best & Worst of Brand New, 2012

“A” for effort in turning the crescent moon into a basketball hoop but that typography is out of control ugly.

Poll Results: Great / Fine / Bad

On Execution (279)

49% Percent

33% Percent

17% Percent

---

No. 10: Tucson Electric Power

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Tucson Electric Power

Best & Worst of Brand New, 2012

Bland as a blackout and crappy as a swoosh.

Poll Results: Great / Fine / Bad

On Execution (258)

 2% Percent

15% Percent

83% Percent

---

No. 9: Simmons Bedding Company

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Simmons Bedding Company

Best & Worst of Brand New, 2012

If their mattresses are as uncomfortable as their logo looks I would rather sleep on a bed of nails.

Poll Results: Great / Fine / Bad

On Execution (419)

 7% Percent

26% Percent

67% Percent

---

No. 8: Prague Zoo

Best & Worst of Brand New, 2012 Designed by

Chermayeff & Geismar

--- Original Post

Prague Zoo

Best & Worst of Brand New, 2012

The concept is kind of interesting but the execution is a whole lot of scary.

Poll Results: Great / Fine / Bad

On Execution (388)

 3% Percent

 9% Percent

88% Percent

---

No. 7: National Weather Association

Best & Worst of Brand New, 2012 Designed by

Nesnadny + Schwartz

--- Original Post

National Weather Association

Best & Worst of Brand New, 2012

In contrast to the old, the new logo is a masterpiece but it’s still one hot mess of giant raindrops and awfully justified typography.

Poll Results: Great / Fine / Bad

On Execution (284)

18% Percent

38% Percent

44% Percent

---

No. 6: Maxis

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Maxis

Best & Worst of Brand New, 2012

I love evolutions but not one where it goes from human back to ape, like this one.

Poll Results: Great / Fine / Bad

On Execution (623)

22% Percent

30% Percent

48% Percent

---

No. 5: Visit Indy

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Visit Indy

Best & Worst of Brand New, 2012

Visit Indy? Based on this logo, no thanks.

Poll Results: Great / Fine / Bad

On Execution (412)

19% Percent

34% Percent

47% Percent

---

No. 4: Orlando Venues

Best & Worst of Brand New, 2012 Designed by

Great Big Circle

--- Original Post

Orlando Venues

Best & Worst of Brand New, 2012

The old one was bad from left to right. The new one is an improvement in the typography but that monogram is like the poor man’s Möbius strip.

Poll Results: Great / Fine / Bad

On Execution (473)

31% Percent

45% Percent

24% Percent

---

No. 3: Big Commerce

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Big Commerce

Best & Worst of Brand New, 2012

I literally have no idea what the “B” is supposed to be and the “Sell more” handwritten tagline is laughable.

Poll Results: Great / Fine / Bad

On Execution (306)

20% Percent

24% Percent

56% Percent

---

No. 2: Asian Paints

Best & Worst of Brand New, 2012 Designed by

Fitch, Singapore

--- Original Post

Asian Paints

Best & Worst of Brand New, 2012

When you need to show someone an example of bad use of gradients show them this logo.

Poll Results: Great / Fine / Bad

On Execution (285)

11% Percent

32% Percent

57% Percent

---

No. 1: Melbourne Tigers

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Melbourne Tigers

Best & Worst of Brand New, 2012

The 1970s called and they DO NOT want this logo back.

Poll Results: Great / Fine / Bad

On Execution (388)

 3% Percent

 9% Percent

88% Percent

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January 2, 201301.02.13 by Armin


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