Opinions on corporate and brand identity work.

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The Best and Worst Identities of 2013, Part 3: The Best Noted

Announced Dec. 30, 2013 by Armin

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Here are the 12 best identities of 2013 from the Noted section of Brand New. Minimal commentary added to each selection.

Also:
Part 1, The Best Reviewed
Part 2, The Worst Reviewed
Part 4, The Worst Noted
Part 5, Most Liked Friday Likes

An unexpected and enjoyable use of clean laundry.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (557)

72%

20%

8%

Fun, custom script paired with flame-decorated bus illustration makes for good, strong coffee (brand).

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (350)

68%

26%

6%

I love a good facelift and every move on this wordmark is perfectly calibrated. The simplified horse also provides solid traction.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (516)

51%

41%

8%

This one had some detractors in the comments but pound-for-pound it was one of the best improvements of the year when compared to the Before and within the context of mass-market retail software.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (336)

30%

48%

22%

A very friendly and pop-y logo redesign with an energetic system around it.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (571)

61%

31%

8%

An interesting take on the flexible identity trope.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (380)

43%

35%

22%

Great, relevant monogram and all-around solid typography.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (347)

66%

26%

8%

Bone-swinging, mean-growling Chihuahua? A homerun.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (273)

53%

30%

17%

One of the nicest textural and shaded identities in a while.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (321)

70%

25%

5%

Best placement of ™ ever.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (787)

74%

20%

6%

A great icon symbolizing the two thirds of the world’s population without internet and lovely, simple typography that literally spells out what the organization is about.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (252)

50%

39%

11%

Clever idea, perfectly executed. As good as it gets.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Execution (433)

72%

21%

7%

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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