Announced

The Best and Worst Identities of 2014, Part 1: The Best Reviewed

announcement

Announced December 22, 201412.22.14 by Armin

filed under Announcement and tagged with

Time to get our Holiday cheer on with the Best and Worst Of lists of the year on Brand New. First up: The Best Reviewed. Four more posts will follow and we will be resuming normal posting January 5.

Also:
Part 2: The Worst Reviewed
Part 3: The Best Noted
Part 4: The Worst Noted
Part 5: Most Liked Friday Likes

Unapologetically bold typography and a solid-as-steel bulldog icon make this a truly truck-y identity.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Bulldog

70.3%

23.7%

6%

On Wordmark

68.1%

28.2%

3.7%

On Application

74.3%

23.5%

2.2%

A sturdy evolution for an already popular icon and a comprehensive and thoughtful package redesign to improve an already premium brand.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

84%

13.6%

2.4%

On Typography

64.4%

32.3%

3.3%

On Application

80.8%

16.7%

2.5%

A simple, typewriter-y wordmark that, more importantly than being “cool”, can accommodate, endorse, and substantiate any of the 250 logos of the merged companies’ publishing divisions, imprints, and brands.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

58.5%

31%

10.5%

On Co-branding Structure

76.1%

19.3%

4.6%

A fun and striking logo that is easily applicable to the hundreds of bikes and dozens of stations that now populate Chicago.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

54.9%

36.7%

8.4%

On Typography

57.2%

36%

6.8%

On Application

76.6%

19.8%

3.6%

Even though it’s for a fairly elitist and slightly annoying establishment, the identity is beautifully designed and excquisitely produced.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

50.1%

34.5%

15.4%

On Application

84.5%

11.7%

3.8%

The monoweight icon set trend has been in full effect for a couple of years but, combined with the concept of Porto’s blue tile tradition, it takes on an unexpected twist and has been applied quite ambitiously, from train wraps to an actual tile wall.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Wordmark

56.1%

39.8%

4%

On Patterns

83.8%

14.2%

2%

On Application

83.9%

14.4%

1.7%

The stepped typography in the logo is nice and interesting but the extension of the same idea into every single application via a custom-made digital tool turns this into an obsessively cool and consistent identity.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

42%

37.9%

20.1%

On Inclined Type

50%

32%

18%

On Application

71.1%

22.1%

6.8%

A wonderful geese illustration adorns the strikingly simple identity and benefits from the beautiful background of the northernmost parts of Quebec.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Logo

37.8%

49.9%

12.3%

On Goose

83.9%

12.9%

3.2%

On Application

83.2%

15%

1.7%

Hands down the best monograph of the year. Bold and delicate at the same time. Great print application, too, with the gold spot color on a rich color palette.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Monogram

80%

16.3%

3.7%

On Wordmark

30.2%

56.7%

13.2%

On Application

68%

29.1%

3%

This is a great and ambitious redesign for one of the U.S.’s largest airlines. A fantastic icon, strong typography, smart copywriting, and a kick-ass livery make this one of the standout jobs of the year.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

54%

31.5%

14.5%

On Wordmark

52.1%

39.9%

8%

On Livery

73.8%

18.8%

7.4%

Despite all the distracting buzz around the Bélo, I still maintain that this is one of the best icons of the year and one that could do wonders for further extending the brand equity and recognition of the company. (They just have to resist doing things like this with the logo; that’s flexibility taken too far).

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Icon

49.1%

30.4%

20.5%

On Typography

31.3%

55.2%

13.5%

On Logo Variations

51.2%

33.2%

15.6%

Although this is probably one of the “smallest” clients on this list, the resulting identity is the best example of the year of a smart, relevant concept that has been perfectly executed in an unexpected visual direction. Also, getting “Great” results in the polls in the 80s and 90s percentages is no easy feat around these parts.

Poll Results (Total Votes Cast)

Great

Fine

Bad

On Wordmark

83.1%

13.6%

3.3%

On Pattern

92.1%

6.7%

1.2%

On Application

94.5%

4.8%

0.7%

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