Opinions on corporate and brand identity work.

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The Branding Comedy, Funny Only to those in Paradise

Reviewed Jul. 26, 2010 by Armin

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The Branding Comedy

Based on Dante Alighieri’s The Divine Comedy, British designer Daniela Meloni has created the equally damning The Branding Comedy — as a project at the London College of Communication’s MA Graphic Branding and Identity program — placing well-known brands in the three rungs of the after-life: Hell, Purgatory, and Paradise. You can read the full document on Issuu or have a quick glimpse at Meloni’s Behance project page. Poor Linux.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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