About: (Est. 1958) “The Co-op has been around since 1958, when a bunch of students founded the University Co-operative Bookshop (in a garden shed!). Today, [it is] Australia’s largest member-owned retailer, with 50+ stores and 1.6 million members.”
Design by: Uberbrand.
Ed.’s Notes: Yeah… that’s not gonna do it for me.
Relevant links: Uberbrand case study.
Select quote: “Shawn Carter changed his (to Jay-Z). So did Katheryn Hudson (to Katy Perry) and Lizzie Grant (Lana Del Rey). Now, we’ve changed our name, too. From The Co-op Bookshop, to… (drum roll)… The Co-op.”