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This is a very old entry — images are small, formatting is off.

 

The Co-op

Noted Jan. 25, 2013 by Armin

Industry / Retailers Tags /

The Co-op Logo, Before and After

About: (Est. 1958) “The Co-op has been around since 1958, when a bunch of students founded the University Co-operative Bookshop (in a garden shed!). Today, [it is] Australia’s largest member-owned retailer, with 50+ stores and 1.6 million members.”

Design by: Uberbrand.

Ed.’s Notes: Yeah… that’s not gonna do it for me.

Relevant links: Uberbrand case study.

Select quote: “Shawn Carter changed his (to Jay-Z). So did Katheryn Hudson (to Katy Perry) and Lizzie Grant (Lana Del Rey). Now, we’ve changed our name, too. From The Co-op Bookshop, to… (drum roll)… The Co-op.”

Thanks to Ben Ennis Butler for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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