TXRD Lonestar Rollergirls Logo, Before and After

Established in 2001, TXRD Lonestar Rollergirls is a 6-team, skater-owned, all-girl roller derby league in Austin, TX. They are credited as one of the main reasons for the modern-day revival of the sport, appearing in the 13-episode reality series Rollergirls on A&E as well as being the namesake of the league in the mildly popular Drew Barrymore film Whip It!. Playing on the harder-core banked track (as opposed to flat) the TXRD is made up of the Hellcats, Putas Del Fuego (Fire’s Whores), Holy Rollers, Rhinestone Cowgirls, Cherry Bombs, and Hired Gun$. A new identity was introduced in May, designed by Austin-based Greatest Common Factory.

TXRD Lonestar Rollergirls Logo and Identity

TXRD Lonestar Rollergirls Logo and Identity

The old logo was a pretty decent attempt, cheekily co-opting the mudflap girl and employing some Westerney-looking typefaces. The overall effect was pretty much on-brand with the idea of roller derby in a city like Austin. The new logo is a much more polished, pro-sports-looking logo that perhaps takes away from the small-town feel of the original. The big “X” — which provides a Gestalten moment for a Texas-sized star — makes it look more like an X-Games-type sport but, as part of the bigger identity, the logo only plays a smaller, supporting role to the fun yet dramatic photographs of the skaters adorned with playful yet bad-ass typography. Overall, it’s a great image improvement that captures both the intensity and entertainment values of chicks skating fast and hitting hard.

TXRD Lonestar Rollergirls Logo and Identity

TXRD Lonestar Rollergirls Logo and Identity

TXRD Lonestar Rollergirls Logo and Identity

TXRD Lonestar Rollergirls Logo and Identity

Thanks to Rachel Czarnecki for the tip.

filed under Sports and tagged with , , ,

June 12, 201206.12.12 by Armin


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