
Founded in 1977, the Urban Institute for Contemporary Arts (UICA) is Michigan’s largest contemporary arts center. “We created something that would be long lasting, accessible, graphic, and bold — without being obviously artsy. […] And just as many new experiences challenge us at first glance the cropped typography makes us slightly uncomfortable while giving a nod to all things new that are emerging within our organization.” The new identity was designed by Grand Rapids, MI-based Peopledesign. You can see more applications here and read more about it here. Video of the logo transformation below (or after the jump).
Thanks to Michael Karlesky for the tip.
POSTED BY: Armin
CATEGORY: Culture The B-Side
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