Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Vietcombank

Noted Jun. 4, 2013 by Armin

Industry / Finance Tags /

Vietcombank Logo, Before and After

About: (Est. 1963) “Vietcombank was the first Vietnamese state bank to convert into a publicly-traded commercial bank. Over 50 years of construction and development, Vietcombank made important contributions to the stability and development of Vietnam’s national economy, by serving as a role model for major foreign banks, effectively serving local economic development, and creating significant impact to the financial community and global regions. From a specialized bank for foreign economic relations, Vietcombank today has become a multi-bank with multi-disciplinary activities, providing customers a full range of financial services in the field of international trade, and in traditional activities such as treasury, capital mobilization, credit, project finance … as well as an array of modern banking services: foreign exchange and derivative duty, card services, electronic banking.”

Design by: N/A.

Ed.’s Notes: Very American/global. Bigger view of the logo below (or after the jump). Lookit, that “e” is smiling.

Relevant links: Press Release.

Select quote (Google-translated): “The new logo of Vietcombank maintains their traditional green reference to the power of nature, showing growth through the balanced development of standards, and the desire to expand and reach out. The letter V in the logo was redesigned as a modern, stylized icon, linked throughout, demonstrating a successful sustainable connection. It not only symbolizes V VCB but also a symbol of the spirit to win (V victory), the union of the heart with faith comes from the heart for a shared future with the prosperity of Vietnam.”

Vietcombank

Thanks to Jerome Meyer for the tip.

 

Comments


Share ›

Spotted Around the web


Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts tagged with “Canada”

 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List