Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Visit Indy

Noted Aug. 21, 2012 by Armin

Industry / Destinations Tags /

Visit Indy Logo, Before and After

Formerly known as Indianapolis Convention & Visitors Association, the newly renamed Visit Indy is the organization devoted to promoting the city. A new logo, designed by local firm The Lodge was introduced last week. From a news story: “The logo uses several Indy-centric images including an ‘I’ in the word Indy that is supposed to symbolize Monument Circle and a large oval shape coming off the tail of the ‘y’ in Indy symbolizing the Indianapolis Motor Speedway and Indy 500.” A bigger and more gradient-y view of the logo below (or after the jump).

Visit Indy Logo

Thanks to Michael Downey for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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