The Winners of the 2011 Brand New Awards are now available for purchase as a book or website.
Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
A B-Side BY Armin
Warta
About: (Est. 1920) “Warta is a subsidiary of Talanx International AG, which concentrates the activities of the Retail International division within the Talanx Group. The Warta Group provides property, liability and personal insurance and life insurance. Warta has a customer base of around 1.5 million The Group employs a staff of more than 2,700 people and has a sales network with approximately 8,000 tied and free agents, 4,000 agencies and some 240 branch offices.”
Design by: N/A
Ed.’s Notes: The new logo is based on Talanx’s logo, the new parent company of Warta. Warta is a Polish company.
Relevant links: Press release. PDF of “What’s behind the new logo of Warta?”
Select quote: “[Not] usual and fancy ‘t’ indicates the flexibility, openness and ensures clients individual treatment.” And there is plenty more at the PDF link above where this came from.
Thanks to Mateusz Piotrowski for the tip.
DATE: Nov.01.2012
POSTED BY: ArminCATEGORY: Insurance The B-Side COMMENTS:
TAGS: lowercase, poland, Sans Serif,
![\"Warta](\"http://www.underconsideration.com/brandnew/archives/warta_logo.gif\"){kind=logo}
Books about logo design, the designers that create them and the meaning of branding.
