Opinions on corporate and brand identity work.

A division of UnderConsideration.

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This is a very old entry — images are small, formatting is off.


WDC, Whale and Dolphin Conservation

Noted Oct. 26, 2012 by Armin

Industry / Non-Profit Tags /

WDC Logo, Before and After

About: (Est. 1987) “The Whale and Dolphin Conservation Society (WDCS), is the leading global charity dedicated to the conservation and welfare of all whales and dolphins (also known as cetaceans).” They have changed their name to WDCS has become WDC, Whale and Dolphin Conservation.

Design by: Conran Design Group

Ed.’s Notes: Nice idea. Execution falls a little flat. Video below (or after the jump).

Relevant links: Lengthy redesign page.

Selected quote: “We chose a new grey-blue colour for the organisation - the colour of a dolphin’s skin.”



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