Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Wikipedia Concept

Reviewed Sep. 7, 2011 by Armin

Industry / Tags /

Wikipedia Logo, Before and After

Invited by Viewpoint magazine in the UK to showcase their process, Moving Brands has come up with a proposed identity for Wikipedia: “The mark is created from five lines that reference [Wikipedia’s] ‘5 pillars,’ and also represents the nine sister sites [of Wikimedia] with nine equidistant nodes. As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term. This mark highlights where information exists on Wikimedia sister sites, advocating broader information gathering and encouraging contribution where content is missing.” I love the simplicity of this, even if it has a slight totalitarian-cult-looking-to-take-over-the-world look to it. See the full project here and vote for it below (or after the jump).

Update: Moving Brands’ site is currently down. Try Google’s cached version or this Flickr set with all the images.

Thanks to Anthony Lane for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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