Wikipedia Logo, Before and After

Invited by Viewpoint magazine in the UK to showcase their process, Moving Brands has come up with a proposed identity for Wikipedia: “The mark is created from five lines that reference [Wikipedia’s] ‘5 pillars,’ and also represents the nine sister sites [of Wikimedia] with nine equidistant nodes. As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term. This mark highlights where information exists on Wikimedia sister sites, advocating broader information gathering and encouraging contribution where content is missing.” I love the simplicity of this, even if it has a slight totalitarian-cult-looking-to-take-over-the-world look to it. See the full project here and vote for it below (or after the jump).

Update: Moving Brands’ site is currently down. Try Google’s cached version or this Flickr set with all the images.

Thanks to Anthony Lane for the tip.

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Reviewed September 7, 201109.07.11 by Armin

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