Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Yellow Pages Association

Noted May. 2, 2011 by Armin

Industry / Publishing Tags /

Local Search Association Logo, Before and After

Originally founded in 1975 and known as the Yellow Pages Association, the newly named Local Search Association is the “largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.” From the press release: “The Association’s new logo incorporates a clean and modern design with a nod to the strong connection advertisers and consumers have with the Yellow Pages’ iconic walking fingers. The fingers have been given a more movement-oriented touch and dropped into the Local Search Association name, signifying Yellow Pages’ integral role as part of local search.” Brand launch video below (or after the jump).



 

Comments


Share ›

Spotted Around the web

New Logo for Flexera

New Logo for Flexera
 
Spotted Aug. 15, 2017

New Icon for iOS App Store

New Icon for iOS App Store
 
Spotted Aug. 15, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017