Opinions on corporate and brand identity work.

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Peel got Peeled

Peel got Peeled

I am never one to go with the “This cost how much?!” line of argument but this was a complete rip-off for the Region of Peel — that encompasses the cities of Brampton and Mississauga, and the town of Caledon, in Canada. They paid $95,000 for three shitty logo options and then ended up choosing something like what they previously had, which sucked. You can see all the ghastly designs at the link.


Linked Mar. 24, 2017


Virgin America gone by 2019

Virgin America gone by 2019

Late last year, Alaska Airlines acquired Virgin America for $2.6 billion and this week announced it will be phasing out the Virgin America brand by 2019, consolidating all of its flights under the Alaska Airlines brand, and making it the go-to airline for West Coast travel.


Linked Mar. 23, 2017


Hyundai for your Ears

Berlin, Germany-based why do birds has designed the new audio branding for Hyundai. Project scope and description at the link.


Linked Mar. 22, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!


Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /

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New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

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