Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Capital Crime

Noted back in October of last year, Quinnipiac University’s logo was met with immediate friction mostly due to the lack of a capital “U” in “university”. Now, signers of a change.org petition are getting what they wanted, with “UNIVERSITY” set in all caps… although the font size and letterspacing make it look more like small caps which would be delightfully devilish as that would imply that it’s actually typeset in all lowercase.


Linked Feb. 24, 2017
Logo Fusions

Jonathan Nieh fuses, blends, and Frankensteins pairs of logos. Some of these are quite nightmare-ish.


Linked Feb. 22, 2017
Chermayeff & Geismar & Haviv × 60

2017 marks the 60th anniversary of Chermayeff & Geismar & Haviv. Here is a timeline in PDF version that chronicles their greatest hits.


Linked Feb. 21, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!


Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /

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