Opinions on corporate and brand identity work.

A division of UnderConsideration.








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News

Oh Boy

Oh Boy

Earlier this week, the Pacific Crest Trail Association introduced a new logo but their audience was quick to point out that the “A” in it resembled the “BoyLover” logo, associated with pedophiles. I’m more disturbed by the late 1990s grunge typography next to it, but I can see why it would be better to avoid any semblance to a bad symbol.

Link

Linked Jul. 27, 2017

Quirky

Monster’s New Monster

The European outpost of job search engine, Monster.com, has introduced a new mascot, created by mcgarrybowen, that has the potential to be catchy. The little strut he does at the end of the commercials is totally adorable.

Link

Linked Jul. 26, 2017

Sad

Margo Chase 1958 - 2017

Margo Chase 1958 - 2017

So sad to hear about the passing of Margo Chase. She was one of my early design heroes in the 1990s. Her work had always been labeled as “Goth” and while it did fit that genre there was a very keen originality to her work that made it special.

Link

Linked Jul. 25, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register /

Barcelona 2018
Save the date: March 8 – 9, 2018 in Barcelona, Spain!

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Qualys

New Logo for Qualys
 
Spotted Jul. 27, 2017

New Logo for Saga Holidays

New Logo for Saga Holidays
 
Spotted Jul. 26, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010