Opinion BY Armin

Connect the Ads

Established in 2006, interclick is a publicly-traded company that focuses on deploying online advertising campaigns based on data to connect advertisers with very specific and targeted audiences. Earlier this month, interclick introduced a new logo created by New York-based CA Square revolving around the theme of “pinpointing digital audiences amid the chaos of data.”

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Opinion BY Armin

Technically, This is Very Colorful

If you like your movies and television shows in color, you owe such modern-day pleasures to Technicolor, the company that created the eponymous color film processes in the early 1920s and gave movies like The Wizard of Oz the ability to show a yellow brick road, where before there would have only been a gray one. Long associated with Hollywood, the name/term/idea of Technicolor went from having the kind of service-specific equity that Google now has in search engines or Kleenex in facial tissues; this past decade however, Technicolor seemed to have gone astray. It was bought by French tech company Thomson in 2001 and the Technicolor name became a simple subsidiary. In a 180-degree-turn-of-events, this past January, Thomson announced that it would change its corporate name to Technicolor and give it back the consumer-facing reign. Today, Technicolor is a machine of technological proportions, providing services in animation, digital effects, production, post-production, and more. Both Thomson and Technicolor have adopted a new logo, designed by Technicolor’s Marketing Branding team with advertising agency Gyro:HSR.

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Opinion BY Armin

Eau de Golden Ratio

Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has evolved into a producer of various beauty products like fragrances, soap, body care and make-up, and now holds the claim of being the largest chain in the world in this sector, with 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. To handle the growth of this consumer-facing brand, a new corporate entity has been created, Grupo Boticário, with an identity designed by the Brazil office of Futurebrand.

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Opinion BY Armin

Crystal Ball Says What?

Around the world, the adage applies that all roads lead to Rome, but in the state of New York, all roads lead to a SUNY (State University of New York) campus. With over 460,000 enrolled students across 64 campuses, SUNY is the biggest conglomerate of universities, colleges, and community colleges in the United States, if not the world. Keeping the organization unified and focused must be a massive effort and sometimes it requires bold and far-reaching initiatives to keep things moving, so this month SUNY presented “The Power of SUNY,” a strategic plan for 2010 and beyond that establishes the scope of what SUNY wants to achieve. Along with it, came a new logo.

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