NutraSweet, one of the first, most visible purveyors of aspartame recently refreshed their brand in an obvious move to take on the pastel world of packet sweeteners. Now NutraSweet, which originated as an ingredient brand (a B-to-B of the food world, if you will) is waging a three-front war with the likes of Sweet n’ Low, Equal and their aftertaste-less companion, Splenda.
Right at the very top of Europe where, if you were to go further North, you would eventually find yourself at the South of the world, lies the Nordkyn peninsula. Home to two municipalities — Gamvik and Lebesby — in the county of Finnmark, Norway. Nordkyn is cold. Arctic cold. It is also scenic. Dreamy scenic. Perfect for a Coen brothers movie. The two municipalities have come together to promote tourism to the peninsula and worked with Oslo-based Neue Design Studio to create an identity that, literally, reflects the nature of this destination: Visit Nordkyn.
While still light years away from fair portrayal in the media as well as full social and cultural acceptance, the gay, lesbian and transgender community have had a strong ally the last 25 years that has positively broadened the views of the public in The Gay & Lesbian Alliance Against Defamation (GLAAD). Established in New York in 1985, GLAAD “amplifies the voice of the LGBT community by empowering real people to share their stories, holding the media accountable for the words and images they present, and helping grassroots organizations communicate effectively.” Working from that key word, amplifying, Lippincott worked pro-bono to create their new identity, which was introduced this past March 13 at the 21st Annual GLAAD Media Awards in New York.