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addison whitney

Opinion BY Armin


Chicken Beats Pilgrim

Pilgrim's Pride Logo, Before and After

Established in 1946, Pilgrim’s Pride is the largest producer of chicken — sold at grocery stores in fresh, fully cooked, ready to cook, and frozen varieties — in the United States (second in the world), processing over 38 million chickens a week. Currently ranked at 317 in the Fortune 500, Pilgrim’s Pride employs over 41,000 people across the United States, with headquarters in Pittsburg, Texas. They are also suppliers to KFC. Less flatteringly, they filed for bankruptcy in 2008 and exited in late 2009. Last November they started introducing a new logo and packaging and this year it is in full roll-out. The brand positioning and identity was designed by Addison Whitney.

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Entry Information

DATE: Jan.25.2011|POSTED BY: Armin|CATEGORY: Consumer products | COMMENTS:

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