Known as the Washington Wizards since 1997, this Eastern Conference NBA team goes back to 1961 when it was known as the Chicago Packers, moving to Baltimore in 1963 and changing its name to the Bullets (I guess they never saw The Wire coming), then moving to Washington in 1974. As the Bullets the team won the championship in 1978 and as the Wizards they are best known for hosting Michael Jordan’s twenty-third un-retirement. Yesterday, the Wizards unveiled new uniforms and secondary logos that hark back to their look of decades past. The uniforms and marks have been designed in collaboration with their apparel provider, adidas.
This is one of those occasions where — and let me show my cards early here — the rebranding effort is so poor it is hard to know where to begin. For those that may not follow the National Basketball Association (NBA), the Golden State Warriors have been in California, and more specifically in the Bay area, since moving out here in 1962 from Philadelphia. They were first based out of San Francisco and then moved to Oakland after nine seasons, where they have since resided. The current redesign marks the first rebranding effort by the team since 1997. Apparently, the sale of Warriors merchandise as part of the NBA marketing initiative Hardwood Classics was so popular that the Warriors franchise could not overlook the opportunity to try and recreate some of the magic nostalgia that was selling so well.