About: (Est. 2013) “HOP stems from the alliance between 3 regional airline companies (Airlinair, Brit Air and Regional) within the Air France group. Thanks to its powerful network combined with the efficiency of its over 3,000-employee staff, the company is THE new transport solution for inter-regional flights, in France and Europe.”
Design by: Brandimage.
Ed.’s Notes: Between Joe on the main side and this, the French are stealing all our words. Nice, simple logo. Tail fin is kind of crazy and hard to read. Bigger view of the logo and livery sample below (or after the jump).
Select quote (from media kit): “The name “HOP!” evokes rapidity and the ease with which travellers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.”
About: (Est. 2002) Germanwings is a low-cost airline based in Cologne, Germany, and is wholly owned by Lufthansa. Its fleet includes 32 Airbus A 319 that flies over 7.5 million passengers a year to over 90 destinations.
Design by: N/A.
Ed.’s Notes: Livery shot and video below (or after the jump).
Relevant links: Press release.
Select quote: “The key element will be a stylised burgundy and yellow ‘W’, transforming the wings in Germanwings into a succinct icon.”
Back in August of this year we reported on the new logo for Fiji Airways, the national carrier airline of Fiji that is completing a full rebrand to be set in motion in 2013. At the time of the logo reveal, Fiji Airways preemptively announced that its livery would be introduced on October 10, Fiji Day. Here it is.
Today’s Likes are all fake, not real, speculative, just-for-the-heck-of-it projects. Some designers question why other designers do this: Wouldn’t the time and energy be better spent designing something probono for a nonprofit? Yes, probably. But how else is one going to satisfy the longing for designing for our dream clients? I love fake design projects: They are the equivalent of hitting the gym and lifting weights to get stronger, leaner, meaner — it may not always be pretty, but eventually leads to results.
Established in 1951, Air Pacific is the national carrier airline of Fiji with a small but busy fleet of six airplanes covering over 400 flights a week to almost 15 cities in 10 countries around the world. Earlier this year, Air Pacific announced that it would be changing its name to Fiji Airways, the name under which it was originally founded and shortly known as, and this past weekend it unveiled its new logo, featuring an icon designed by local Fijian Masi artist Makereta Matemosi. The renamed airline will officially take over in early 2013 while the livery design, and reportedly the design firm involved, will be revealed on October 10, Fiji Day.
Established in 1940, Air New Zealand is one of the largest domestic and international passenger transport and cargo airlines in New Zealand, with over 100 airplanes in its fleet. In July, Air New Zealand announced a revised logo and a new, all-black livery designed by local firm Designworks in collaboration with type designer Kris Sowersby — who has chronicled his process on this project here. Press release quote and livery images below (or after the jump).
Established in 1980 as Princeville Airways, Island Air, as it was renamed in 1995, is Hawaii’s leading regional and second longest-running carrier, with 352 weekly flights to seven destinations on the islands of Hawaii, Kauai, Lanai, Maui, Molokai, and Oahu, on a fleet of two adorable “twin-engine turboprop short-haul aircraft” that accommodate 46 and 64 passengers. Last week, Island Air introduced a new logo and livery designed by New York, NY-based Clark/Huot.
Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).
Established in 1977, Air Seychelles is the official airline of the Republic of Seychelles, an island country off the coast of Africa. Their fleet is 9 airplanes. Cute. New livery below (or after the jump).
British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, big ass planes and even the Concorde — the Concorde! Remember that? — makes an appearance. They are also reviving British Airways’ motto “To Fly. To Serve.” and coat of arms, the latter revised in 3D by forpeople design.
For clarification: The crest does not replace the BA logo. It’s an additional identity element.
Established in 2002, Swiss International Air Lines (or just SWISS for short) is the main carrier in and out of Switzerland serving 72 destinations in 39 countries with a small fleet of 89 aircrafts — compared to, say, the 200-plus destinations and 700-plus aircrafts of Delta. Last week, SWISS announced a new identity design, and ad campaign, to be rolled out in October that will take over the identity created by Winkreative, dubbed the “cube”. Reportedly, the new work has been done by Publicis and Nose. A comprehensive press kit is available here.
Virgin Blue is (was) an Australian budget airline and yet another in the huge range of Virgin businesses around the world. Following the appointment of John Borghetti as Virgin Blue’s new CEO, Hans Hulsbosch, of the eponymous Hulsbosch Design, was named Creative Director for the airline. Thus began a 12-month transformation process away from budget and towards a “full-service” airline, culminating in new branding and the rename to Virgin Australia.