To our Swedish readers this will be old news and the following brief introduction might fail to convey the political subtleties that this topic entails. In 2006 the four right-wing parties of Sweden — the Moderate Party, Centre Party, Liberal People’s Party, and Christian Democrats — formed the Allians för Sverige (Alliance for Sweden) as a way to stand stronger against the left-wing Social Democratic Party, which has led Swedish politics for the last 70 years. While each of the four allied parties is still running on their own, the Allians allows them so stand together on common issues. This past March, the Allians för Sverige changed its name to, simply, Alliansen (The Alliance) and introduced a new logo in preparation for the 2010 elections. The logo was designed by Stockholm-based Garbergs.