About: (Est. 1913) “Celebrating Canberra’s Centenary. In 2013, we mark 100 years since the naming of Canberra, our national capital and home of the Australian story. The Centenary of Canberra offers an opportunity for Australians to revisit and re-imagine their national capital — the city that tells the story of our country’s freedom, spirit, achievements and aspirations. Visit www.canberra100.com.au for the year-long program of celebrations.
Ed.’s Notes: As strange as this is, there is something appealing about it. Doesn’t mean I like it, but it does mean I don’t hate it. A few more applications below (or after the jump).
Select quote: “It has a contemporary feel which we believe will appeal to all Australians. It makes central use of a triangle, which references the triangles and circles at the heart of the Burley Griffin design, best displayed in Marion Mahony Griffin’s beautifully rendered ‘City and Environs’. It is also inspired by the iconic nature of new Parliament House which celebrates its 25th Anniversary in 2013. The font is New Johnston evolved from a popular sans-serif typeface from 1913. The logo is strong and clear with a simple message — Canberra and 100 years.”
About: (Est. 1945) “The Gdańsk University of Technology (pol. Politechnika Gdańska) is a technical university in Gda?sk-Wrzeszcz, and one of the oldest universities in Poland. It has nine faculties and more than 24 thousand undergraduate, as well as about 400 doctoral students. In 2004 it employed 2500 people, including 1200 academics.” (Source: Wikipedia)
Design by: mamastudio.
Ed.’s Notes: It’s nice to know that it’s not only U.S. students that act all douchey and oppose university logos just because. (See Facebook link below). It’s even more annoying when the logo is actually good: those lion drawings are pretty sweet. Bigger view of the logo below (or after the jump).
Select quote (Google translated): “Decorative form of lions holding a shield replaced with a regular rhythm figures geometric contour lines. Silhouette of lions and a list of the initials of the name of the university with the emblem of the city of Gdansk in the shield are inseparable, linked at the level of the whole symbolic and figurative meaning.”
About: (Est. 1986) “Summit Brewing Company has stayed close to its roots, serving the Upper Midwest and Great Lakes region. Summit’s beers are currently available in 17 states including Minnesota, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Nebraska, New Jersey, North Dakota, Ohio, Pennsylvania, South Dakota, Texas and Wisconsin. Summit now produces 12 varieties of premium craft beer, including seven year-round, four seasonal beers, and the limited release Unchained Series. Since its inception, the brewery has been a consistent pioneer in the craft beer movement.”
Design by: Duffy & Partners.
Ed.’s Notes: Bigger view of the logo below (or after the jump).
Provided quote: “Summit’s new look is an evolution of the brand’s past two logos, a brand expression that authentically reflects Summit’s unique craft. Duffy’s goal is to express the Summit name so that it punctuates the pictorial idea of an actual summit. This in-turn leverages the equity of the diamond shape that has been the hallmark of the Summit logo from the beginning. Summit Avenue, a vein running through the heart of St. Paul can be seen in the interpretation of a street sign which honors the local community and the heart of this hometown brand.”
About: (Est. 1861) “LAMDA (London Academy of Music & Dramatic Art) is one of the leading drama schools in the English-speaking world and conducts the most eminent set of public examinations in speech and drama.” “As a world-class drama school, LAMDA has been fuelling the global performing arts industry with new talent for 150 years.” Notable alumni: Donald Sutherland, Richard Harris, Brian Cox, and Benedict Cumberbatch.
Design by: Hudson Fuggle.
Relevant links: N/A.
About: (Est. 1989) “Ipro is a global leader in the development of advanced software solutions used by legal professionals to streamline the discovery process. Ipro’s worldwide network of corporations, law firms, government agencies, and legal service providers rely on Ipro’s Enterprise platform to organize, review, process, and produce litigation data of vast sizes and complexity levels more efficiently and cost-effectively than ever before.”
Design by: N/A.
Ed.’s Notes: Posted mainly because we need a front-runner to Worst B-Side of the year. We could also award the “before” logo an honorary Worst Of.
Relevant links: Press release.
Select quote: “Ipro’s former logo, a blue diamond signifying the company’s longstanding history, will be replaced on all collateral moving forward with a fresher, more colorful image. The three distinct colors and shapes coming together into one spherical design represent not only the integration of Ipro’s three flagship products but the synergy that must exist between the three primary verticals of the electronic discovery: the law firm, the corporation, and the legal service provider.”
About: (Est. 2004) “The Biggest Loser is a reality television show which first started in the U.S. in 2004. The show centers on overweight contestants attempting to lose the most weight to fight for a cash prize. There are different variations of The Biggest Loser around the world. Each country has made its own adaptation to the show; however, the contestants always have the same goal: to lose the highest percentage of weight (or most weight) to become the Biggest Loser.” (Source: Wikipedia).
Design by: N/A.
Ed.’s Notes: Very important logo redesign we are talking about here. Bigger view of the logo below (or after the jump).
Relevant links: N/A.
About: (Est. 2002 as the Jamie Oliver Foundation) “The mission of the Better Food Foundation is to educate and empower as many people as possible to love and enjoy good food. This means learning how to cook, understanding where food comes from, and recognizing the power it can have on our health, happiness, and even finances. We do this through teaching, training and employment, and also by making good clear information available to as many people as possible.”
Design by: Pearlfisher
Ed.’s Notes: Bigger view of the logo and “call to action” badges below (or after the jump).
Relevant links: Creative Review feature.
Selected quote: “We created an identity that could champion this important global fight,” explains Pearlfisher’s creative director Natalie Chung of the agency’s approach. “The megaphone icon is a universal call to action explicitly asking people to pay attention and be part of it,” she continues.