A B-Side BY Armin

Lionsgate (Logo Intro)

About: (Est. 1995) “Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Led by THE HUNGER GAMES and THE TWILIGHT SAGA young adult franchises, the Company’s feature film slate generated more than $1.2 billion at the domestic box office and $2.5 billion worldwide in 2012. Lionsgate’s television business includes 28 shows on 20 different networks, including such iconic brands as MAD MEN, WEEDS, ANGER MANAGEMENT and NASHVILLE on ABC.”

Design by: Deva Studios.

Ed.’s Notes: A little too close to Universal? Before and after intro movies below (or after the jump).

Relevant links: Deva Studios case study.

Select quote: “The new design features a light-speed journey through the galaxy, reflecting the vast universe of creativity that exists within Lionsgate. The animation is replete with visual reference to the branding heritage of the studio. Sharp eyed viewers will spot a lion constellation in the galaxy, and note that the logo resolves in a cloudscape that draws its visual DNA from the previous incarnation of the logo (also designed by Devastudios).”

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Opinion BY Armin

Mozilla to Mobile OSes: Fox You.

Launched last month, Firefox OS is a new operating system developed by Mozilla specifically for use in mobile devices. Like its popular (free and open source) browser, Firefox, this OS “brings the freedom and unbounded innovation of the open Web to mobile users everywhere” as Gary Kovacs, CEO, Mozilla announced. Firefox OS is entering a very tough market where Apple’s iOS and Google’s Android have a stronghold on the market so it’s up to Mozilla’s do-good vibe and geek-cred to gain ground on the iOS’ chastity-belt-approach and Android’s super-deploying powers to become a contender. So far 17 mobile operators around the world have committed to Firefox OS and upcoming smartphones built specifically for it will launch later this year. To help Firefox OS build a broader consumer brand of its own Mozilla worked with Wolff Olins to “unleash the Fox”.

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Opinion BY Armin

It’s a Bookworld After All

Owned by Pearson Australia Group after it purchased the Australian Borders and Angus & Robertson online businesses in 2011, Bookworld is an online book, music, and video retailer with over half a million existing customers and a focus on Australian authors and artists. It also has a very clear target of beating Amazon by offering lower prices and free delivery. Earlier this Fall, Bookworld introduced a new identity designed by Interbrand Australia.

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A B-Side BY Armin

The CW

About: “The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The network’s primetime schedule includes such popular series as America’s Next Top Model, Gossip Girl, Hart of Dixie, 90210, Supernatural, Arrow, Nikita, Beauty and the Beast, Emily Owens, M.D., and The Vampire Diaries.”

Design by: Troika.

Ed.’s Notes: I realize this doesn’t quite fall under “new” and it’s not exactly a logo redesign. More of an identity redesign through the on-air package. Montage video below (or after the jump).

Relevant links: Troika case study (plenty of images, mostly guideline and attitude stuff).

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Opinion BY Armin

Donkey See, Donkey Do

Established in 1973 in Devon, England, The Donkey Sanctuary is the world’s largest donkey and mule charity, providing a home for 14,500 donkeys and mules and care for more than 400,000 across 28 countries over its near-thirty-year history. At its headquarters in Devon, The Donkey Sanctuary offers the opportunity to visit over 200 donkeys at its Slade House Farm. This month, the charity introduced a new identity designed by London-based The Allotment.

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Opinion BY Armin

A Screenvision of the Future

Established in 1976, Screenvision provides national and regional advertisers with on-screen advertising, in-lobby promotions, and integrated marketing programs in 14,400 screens, 2,380 theatre locations, and nearly 400 universities across all 50 States. In other words: if you get to your movie theater very early, all the stuff playing on the screen to keep you relatively entertained, is probably by Screenvision. They recently introduced a new logo, identity, and complete in-theater experience, designed by bi-coastal branding agency, loyalkaspar.

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A B-Side BY Armin

Buffalo Wild Wings

Established in 1981 in Columbus, OH, Buffalo Wild Wings is a casual dining restaurant and sports bar franchise with over 800 locations across the United States. A new logo has been introduced and plans for new restaurant designs have been set for 2013. Story here. Bigger view of the logo and rendering of a new restaurant entrance below (or after the jump). No design credit given or press release issued.

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Opinion BY Armin

The Cow Jumped Over the Yoghurt

Launched in 1988 in the UK, Bio Green Dairy is a range of yoghurt-based products that includes real-fruit yoghurt drinks, Lassi Ayran drinking yoghurt, Lebanese style labneh yoghurt, and now a new series of exotic fruit Lassis. The new packaging across all lines has been redesigned by London-based Carter Wong Design.

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Opinion BY Armin

Twitter Gives you the Bird

Launched in 2006, Twitter is, officially, “a real-time information network that connects you to the latest stories, ideas, opinions and news,” but we all know it as the current pulse of what is going on and keeping up-to-date with things you care about or didn’t know you cared about. Also, it’s a fucking time and attention gobbler — and I mean that as a compliment, I guess. As of most recent and public count, Twitter has 140 million active users that collectively push 340 million Tweets a day. On Tuesday, Twitter announced a new logo — a revision to Larry the Bird (named after NBA legend Larry Bird), the icon that has become synonymous with the service. In a blog post, Twitter’s creative director, Doug Bowman, explains: “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”

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Friday Likes BY Armin

Friday Likes 04

Today I went with three selections from the winners of the 2011 Brand New Awards. There are plenty others I like obviously, so these are just a sampling. Plus: no beer-like this Friday.

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Opinion BY Armin

Full-Court Press

Established in 1994 (originally as Internet Wire), Marketwire provides “global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.” Many of the press releases we quote on Brand New come from Marketwire, as it serves more than 12,000 clients through 20 offices around the world. This week Marketwire introduced a new identity. No design credit given.

Update: Identity was done by Toronto, ON-based Compass360 in collaboration with the creative team at Marketwire.

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In Brief BY Armin

In Brief: New Universal Logo

As part of their ongoing 100th anniversary celebration Universal Pictures has just premiered a new animated version of their famous globe logo. The new sequence has been created by digital effects powerhouse Weta (of Lord of the Rings fame) and features detailed satellite imagery on the globe as well as a new take on the recognizable intro music. A bit more story here. The above video shows previous logo animations, with the new one starting at the 0:39 mark.

A B-Side BY Armin

Reel FX

Established in 1993 and formerly known as Radium/Reel FX, Reel FX is a visual effects, animation and entertainment studio with offices in Dallas, TX and Santa Monica, CA. They recently introduced a new logo, which isn’t anything earth-shattering or particularly notable but they have put together an amazing animation piece of their logo that is a must-watch. Here. And a behind the scenes story is here.

Thanks to Ben Williams for the tip.

Opinion BY Armin

TV Land Flips Out

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies. What originally started as a nostalgia-filled, black-and-white-tinted programming has grown into a Betty White-fueled feel-good programming. This month TV Land introduced a revised logo and a new on-air look both designed by Trollbäck + Company, who also designed their previous on-air package.

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Opinion BY Armin

More4 Flips Out

Launched in 2005 by British broadcaster Channel 4, More4 is a digital television channel popular for its range of documentaries, U.S. imports like The Daily Show, reruns from its parent company, and some original programming. Announced back in November and effective this week, More4 will start “focusing more fully on popular factual and features — life enhancing content, helping viewers to get the most out of their everyday lives.” In other words, downers like “documentaries, arts and current affairs” are out and “programming which offers insight and inspiration to the way they live, including homes, property, food, health and fashion” is in. The new identity and on-air look has been designed by London-based ManvsMachine.

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Opinion BY Armin

A New HP: So Close, Yet So Far Away

Established in 1939 by Bill Hewlett and Dave Packard, HP (shorthand for Hewlett Packard, just for the record) is, as it describes itself a “technology company” selling consumer products for printing (shipping more than 1 million printers a week!), personal computing (48 million units a year), and software, as well as offering IT infrastructure and other related services. Ranked 11 in the Fortune 500, HP counts with 324,600 employees across 170 countries and generated $127.2 billion in revenue in 2011. Clearly, HP is big but, also, it lacks that je ne sais quoi that transforms a massive company into a revered brand like, oh, I don’t know, Apple. With the help of Moving Brands, HP hopes to transform its perception and introduce a whole new way of portraying the company. Maybe.

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A B-Side BY Armin

ESPN College Basketball

Airing on ESPN, in one form or another, since its introduction in 1979, ESPN College Basketball is exactly what the name implies, growing ever more comprehensive and ambitious over the years. Troika, who also redesigned ESPN College Football, have designed a new logo and on-air package for ESPN around the them of Mayhem. Detail view of the logo and animation package below (or after the jump). A little more story here.

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A B-Side BY Armin

Audience Network

Launched in 1999 as the 101 Network and renamed Audience Network this past June, this DirecTV channel has original programming like Damages as well as the beloved, NBC-dumped, now done Friday Night Lights. The new logo and on-air look were designed by Trollbäck + Company. Montage of animation work here. Press release here [PDF].

Opinion BY Armin

Sportsnet Shoots and Misses

Launched in 1998, Sportsnet is the main sports multimedia platform in Canada, which includes six TV channels, two radio stations, a magazine, and a website. It has been owned by telecommunications giant, Rogers, since 2001. Sportsnet is the official broadcaster of the London 2012 Olympic Games. This week, it introduced a new logo and on-air look designed by Los Angeles, CA-based Troika.

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Opinion BY Armin

Portal On-Demand

Launched in 2006, BT Vision is an on-demand digital TV service available to broadband customers of BT, the London-based über telecommunications services company. BT Vision’s offerings are broken down by genre — Film, Music, TV, Kids, Sport, and others — and can be consumed through an unlimited package or at fifty pence (about US$0.80) a show. Despite having over 5.7 million broadband customers, only 575,000 are BT Vision subscribers. This past September, BT Vision introduced a new identity and on-air look designed by Proud Creative (identity) and ManvsMachine (on-air).

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