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april fools

Announcement BY Armin


April Fools: The Making Of

April Fools: The Making Of

Last year, in November, I had the pleasure of meeting Matt Stevens at the Brand New Conference. Matt, as you’ll remember, was the man behind BNAF’10 (Brand New April Fools 2010): Dunkin Donuts. When we met, the first thing (or last thing) I asked him was if he was up for another April Fools joke? He was. So in February we picked up the conversation and he sent me some possible ideas. My reactions are shown in the header image of this post. Even though Home Depot was the last idea on his list and the one that came without any summary of what we could do, that’s the one I knew would be awesome to do. He obliged and went to work (here is his post about the process and our side of the story follows).

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Entry Information

DATE: Apr.04.2011|POSTED BY: Armin|CATEGORY: Announcement | COMMENTS:

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