A B-Side BY Armin

Banelco

About: (Est. 1985) “Banelco is an ATM network in Argentina. Established in 1985, Banelco offers several services related to the cash flow management, including debit cards, electronic transfers, services payments, etc. Operating 4,500 ATMs (one third of the total in the country)[…]. The company also operates Pagomiscuentas, an electronic bill payment service. Banelco, an acronym for Banca Electrónica Compartida, is owned by private banks. Link, in turn, is used primarily by state owned banks.” (Source: Wikipedia)

Design by: DAS Branding.

Ed.’s Notes: Fairly nice, in that South American corporate identity kind of way (rounded, bold sans serif, italicized). A few more images below (or after the jump).

Relevant links: DAS Branding case study.

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A B-Side BY Armin

Catedral Alta Patagonia

About: Catedral Alta Patagonia is a very popular ski resort, and one of the largest in South America, located on the Catedral mountains in the Patagonia, Argentina.

Design by: N/A.

Ed.’s Notes: The logo represents the four different mountains that make up Catedral. And then it’s mashed up with a tulip. Explanation graphic below (or after the jump). Plus, it looks like ski slopes!

Relevant links: Press Release (Spanish).

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Opinion BY Armin

Let the Repsol Shine in

Established in 1986, Repsol (an initialism of Refinería de Petróleos plus the word “Sol”, Sun in Enlgish) is a Spanish and Argentinian oil and gas company specializing in the exploration and production of oil and natural gas, its refining, marketing, and distribution. Repsol counts with more than 25,000 employees in over 35 countries. This week, Repsol introduced an evolution to its logo as it announced a strategic plan for the next years. No design credit given other than an ambiguously worded comment that the project “was carried out by Repsol employees as well as external public, providers, image experts, investors, journalists and opinion leaders and is the result of a rigorous process which began in 2011.”

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Opinion BY Armin

Boca Goes Global

Established in 1905, Club Atlético Boca Juniors (Boca Juniors for short and Boca for even shorter) is one of the best soccer teams in the world and the history of the sport. Based in the La Boca neighborhood of Buenos Aires, Argentina, Boca has won 51 national and international titles, including the most recent championship title of Argentina’s premier league. Beyond soccer, Boca Juniors also manages teams in other sports like basketball and volleyball, runs 24 soccer schools around the world, and even has its own hotel, Hotel Boca. At the end of April, Boca Juniors introduced a new global identity for all of its different properties, designed by Buenos Aires-based BridgerConway. From what I understand, this new logo does not replace the team’s shield but rather acts as a complement and endorser.

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Opinion BY Armin

Sign Here

Only one of three mobile telecommunication service providers in Argentina, Personal, whose parent company is giant Telecom Argentina, has 18 million customers. (Sorry, don’t have much else to say about it). Earlier this month, Personal introduced a new identity created by London-based This is Real Art and a new ad campaign by TBWA\Buenos Aires.

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Opinion BY Armin

Flight of the Condor

As the largest domestic and international carrier in Argentina, Aerolíneas Argentinas has been transporting passengers to, from and within this beautiful land since the early 1950s. With a new mission “To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination,” Aerolíneas Argentinas is introducing a new identity designed by Futurebrand.

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