
Founded in 1895, the Army and Air Force Exchange Service (AAFES) offers merchandise and services to active duty, guard and reserve members, military retirees and their families of the U.S. Army and Air Force. With more than 3,100 facilities — that include over 180 retail stores (like big Walmarts) as well as more than 1,000 fast food restaurants like Taco Bell and Burger King — in Army and Air Force bases in the U.S. and more than 30 countries, AAFES’s majority of earnings are funneled back to the Morale, Welfare and Recreation (MWR)/Services programs which, in 2009, amounted to more than $261 million. In September of last year AAFES introduced a new logo that reflected a change in name from AAFES to, simply, the Exchange. The identity and update to their retail program was done by Columbus, OH-based Chute Gerdeman.
POSTED BY: Armin
CATEGORY: Retailers
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