Operating 20 television networks, 82 radio stations, and 8,000 outdoor advertising spaces, Astral Media is one of Canada’s largest media corporations, employing 2,800 employees across the country. Originally started in 1961 as a photo concession service within a store, it dabbled in various fields, from film and TV production to videocassette duplication, before growing into the conglomerate it is today that “plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers.” Last week, Astral Media announced it would change its public name to, simply, Astral and introduced a new identity and advertising campaign by Toronto-based Juniper Park.
POSTED BY: Armin
CATEGORY: Media
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