A B-Side BY Armin

News Life Media

Formerly News Magazines, News Life Media is one of Australia’s largest print and online publishers with renown magazine brands like Vogue and GQ. The new logo to reflect the new name was designed by gen.a.

Opinion BY Clinton Duncan

Sydney’s Endless Love

Since 1978 Sydney’s Gay & Lesbian Mardi Gras has evolved from an act of protest, into one of the city’s biggest annual parties, with an associated festival program that celebrates the diversity of the Gay and Lesbian community. The event draws tourists from around the world, and is renowned as one of the biggest, brightest, and most fabulous celebrations of all things LGBT. Every year, one of the city’s main thoroughfares, Oxford Street, is taken over by thousands of people who dress up, (or in many cases, dress down), to parade and party all night. After a few ups and downs in previous years, including a bankruptcy and a rename, the festival has revealed a new logo, designed by Sydney-based Moon.

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Opinion BY Armin

Fight Old Logos, Make New Good Ones

Established in 1989, Alzheimer’s Australia, a federation of State and Territory member associations, is a “charity providing support and advocacy for Australians leaving with dementia.” Earlier this month Alzheimer’s Australia introduced a new identity designed by Interbrand Australia with the goal of making their “first move in a step change towards the way the organisation voices the issues surrounding dementia and the lives it affects.” The identity was launched on October 13 with a march at Parliament House, to demand $500 million over five years to address the dementia epidemic.

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Opinion BY Armin

Color me Colorful

Established in 1993, Telstra is Australia’s largest telecommunications company, providing mobile, home phone, internet, and cable services, employing more than 39,000 people around the world. As some of our tipsters have noted, Telstra is the Australian equivalent of AT&T. Yesterday, Telstra unveiled a new identity designed by the Sydney office of Interbrand.

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A B-Side BY Armin

Clean Energy Future

Clean Energy Future is an initiative by the Australian Government as “a long term plan to reshape our economy, cut carbon pollution, drive innovation, and help avoid the increased costs of delaying action on climate change.” A couple of detail images of the logo below (or after the jump).

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Opinion BY Armin

Foster’s Brews New Image

Established in 1907 with the union of Foster’s Brewing Company, the Victoria Brewery, the Carlton Brewery and three other Melbourne breweries, Carlton & United Breweries (CUB), owned by Foster’s Group, is the largest brewer in Australia with a portfolio that features over 20 beers that includes their own brews as well as licensed beers like Corona. CUB is the main focus of Foster’s Group, which also dabbles in cider and spirits. This past July Foster’s Group announced that Carlton & United Breweries would change its name to Carlton United Brewers and introduced a new logo for CUB as well as for itself.

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Opinion BY Armin

Speech Bubbles Up from Down Under

Officially formed in 1980 but only opened in 2001, the National Museum of Australia (NMA) “explores the land, nation and people of Australia. The Museum celebrates Australian social history in a unique way by revealing the stories of ordinary and extraordinary Australians.” The NMA is located in Canberra, the national capital of Australia, and is housed in an enthusiastically designed building by Ashton Raggatt McDougall that lives in a picturesque peninsula. The museum recently introduced a new identity designed by Sydney-based Gen.a.

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Opinion BY Armin

A Spark in the Wrong Place

Founded in 1849 and originally named The Australian Mutual Provident Society, AMP is a 6,000-employee financial services providing banking, home loans, insurance, retirement, and investment options to over 3.8 million customers in Australia and New Zealand. In March, AMP merged with AXA Asia Pacific Holdings — previously part of French insurance giant AXA — and yesterday introduced a new logo, designed by the Sydney office of Landor to represent the new company.

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Opinion BY Clinton Duncan

Drill, Baby, Drill

Masters is a new home improvement big-box store being launched by Australia’s leading supermarket chain, Woolworths in collaboration with the American chain Lowe’s. It will open with 150 stores kicking in at 13,500 square feet each. Interestingly, the category killer for home improvement in Australia, Bunnings, which Masters seeks to challenge, is owned by Woolworth’s rival and close second place in the supermarket space, Coles. So the competition couldn’t be more intereting. To create the new name and identity, Woolworths turned to Sydney-based Hulsbosch, who also designed the branding for Woolworths in 2008 (reviewed here on Brand New).

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A B-Side BY Armin

Charles Sturt University

Established in 1989, Charles Sturt University has close to 36,000 students enrolled across various campuses in Australia. It offers undegraduate, graduate and postgraduate degrees and has a good offering of distance learning options. A new identity was released last month.

Thanks to Edward Kindred for the tip.

Opinion BY Armin

Bank of Melbourne, Redux

We will be closing this week with yet another Australian brand. (I swear I didn’t plan it this way!). The Bank of Melbourne is the second coming of, well, the Bank of Melbourne. Its first iteration came in 1989 when the Bank of Melbourne became the first bank to open in many decades and went up against the “Big Four” banks until 1997 when one of those big players, Westpac, purchased and closed it. This August, Westpac will be re-launching Bank of Melbourne as a subsidiary and, in turn, it will replace all the branches of another Westpac subsidiary, St George, which has a bigger presence and association with Sydney — and if Brand New has taught me anything, it is that Melbourne and Sydney go together like Mentos and Diet Coke, it’s explosive. A new logo for Bank of Melbourne was unveiled earlier this month.

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A B-Side BY Armin

Australian Radio Network

Managing radio stations in Australia and New Zealand, Australian Radio Network (ARN) is the largest radio company in Australasia. Earlier this month it introduced a new logo designed by The Creative Method. Story here.

Thanks to Lee Barnsley for the tip.

Opinion BY Clinton Duncan

Giant G, No Little g

Previously Team GWS, now the rather wordy Greater Western Sydney Giants (but thankfully shortened to GWS Giants), are the latest expansion team of the Australian Football League, or AFL. Team GWS was a placeholder name for the initial few years, and the name was chosen after a community competition, and Sydney branding firm Pincipals were tasked with turning the new name into a new brand.

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In Brief BY Armin

In Brief: March Miscellany

To start the month, some random bits from the world of identity.

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A B-Side BY Armin

Fremantle Football Club

The Fremantle Football Club, aka The Dockers, is an Australian rules football team that plays in the Australian Football League since 1994. Promo video for new look.

Press release.

Thanks to Simeon Griggs for the tip.

A B-Side BY Armin

Super Rugby

Super Rugby, previously known as Super 14 (or Super 12 before that) for the amount of participating teams, is a rugby league comprised of teams from Australia, New Zealand and South Africa. This year they’ve added one more team for a total of 15, hence the name change, and have changed the format of the season.

Thanks to Andre Redelinghuys for the tip.

Opinion BY Armin

Tourism Queensland

Queensland is one of six states in Australia covering destinations like Brisbane, Gold Coast, and Sunshine Coast.

Press release.

Thanks to Claire Kelly for the tip.

Opinion BY Clinton Duncan

Orange Tart

QR National is a soon to be listed public company that owns and operates Australia’s largest rail freight network. In a country that is the world’s largest exporter of coal, it’s not surprising that QR National is also the world’s largest transporter of the dirty rocks. In a big brown land, with big brown trains, from the state of the big pineapple, big mango, big bottle of rum and the big boofhead, a big new company is about to be created — with a smart new identity courtesy of Cornwall Design, Melbourne.

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Opinion BY Armin

National Geometry of Australia

Established in 1967 by the Australian Government, the National Gallery of Australia (NGA) in the capital city of Canberra, houses over 100,000 works across four points of national interest: Australian art, Aboriginal & Torres Strait Islander art, Asian art and International art. In 2006 NGA announced plans for a comprehensive expansion of their building after receiving a $92.9 million funding from the government that will help it accommodate the now 140,000 works in the collection. Slated for completion this winter, the NGA has taken the opportunity to introduce a new logo as well, designed by Naked Communications.

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Opinion BY Armin

Everything but the Stadium Sink

Melbourne FC is one of the oldest teams in Australian rules football, with a tradition dating as far back as 1859. It celebrated its 150th anniversary last year. That’s a lot of footballs kicked, bounced and caught. Melbourne FC is also a venerable champion, having won 12 championships in the Australian Football League, their last one in 1964. The twenty-first century hasn’t been kind to the club, with on- and off-field lows. The most distracting being a $5 million debt the club dug itself into through a variety of circumstances around 2008. Last week, however, Melbourne FC announced in a fundraising event that the debt had been cleared and, to celebrate, or just coincidentally, they unveiled a new emblem designed by Melbourne-based R-CO.

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