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austria

Opinion BY Armin


A1, Flexible Enough?

A1 Logo, Before and After

Established in 2010 from the merger of two popular telecommunication providers, A1 and Telekom Austria, A1 Telekom Austria is now the leading service provider in Austria with more than 5 million mobile and 2 million fixed-line subscribers and 9,700 employees. At the end of April they announced that the two consumer brands would merge into a single one under the A1 name and a new identity created by Saffron. A micro site introducing the new identity (with a brief movie) can be found here and a press release (PDF and in German) here.

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Entry Information

DATE: Jun.06.2011|POSTED BY: Armin|CATEGORY: Telecom | COMMENTS:

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