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Opinion BY Armin


This is not your Mom’s Girl Scouts

Girl Scouts Logo, Before and After

With more than 2.4 million girl members, supported by nearly a million adult members working as volunteers, the Girl Scouts of the USA is the world’s biggest organization dedicated to girls — all girls as their description clarifies. Founded in 1912, Girl Scouts now counts with 100 councils across the United States that help girls find a troop to join, and even outside of the U.S., there are 90 countries helping 16,000 girls stay connected. But what we all know about the Girl Scouts around this blog is that its logo was designed by Saul Bass in 1978 and, like the rest of his identity work, it summed up brilliantly and succinctly the mission of the organization and the history behind it. Yesterday, the Girl Scouts unveiled a new identity by the newly formed New York design firm, Original Champions of Design (OCD). [Disclaimer: I worked for two years with one of its founders, Jennifer Kinon, while we were both at Pentagram.]

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Entry Information

DATE: Jul.07.2010|POSTED BY: Armin|CATEGORY: Non-Profit | COMMENTS:

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