The year is 1985. In America, Reagan is in the White House, Michaal Jackson and Lionel Richie are writing “We Are The World”, and Cliff Huxtable is dazzling us with his wardrobe of knit sweaters. In Italy, the country’s largest clothing maker, The Benetton Group, coins the phrase “United Colors of Benetton”. The phrase is blasted into pop culture, not only referencing the company’s colorful clothing but also the idea that cultural diversity is good. Today, Benetton colorfully dresses customers in 120 countries and is in the process of rolling out an evolved graphic identity system designed by Pentagram partners Daniel Weil and Michael Bierut with the internal Benetton team.