A B-Side BY Armin

OppenheimerFunds

About: (Est. 1959) “OppenheimerFunds, Inc. (OFI) is one of the largest and most reputable investment management firms in the country. Since the original Oppenheimer fund was first offered to the public in 1959, OFI has demonstrated it is a high conviction asset manager with a history of providing innovative investment strategies to its investors. OFI and its subsidiaries offer a broad array of products and services to individuals, institutional investors and corporations worldwide. OFI provides advisory services to the Oppenheimer mutual funds, and OFI Global Asset Management provides services to institutional clients. OFI, including its subsidiaries, managed more than $208 billion in assets for over 12 million shareholder accounts, including sub-accounts, as of March 31, 2013.”

Design by: N/A.

Ed.’s Notes: Calling it now: one of the top three worst redesigns of the year. This is absolutely hideous and unnecessary. Bigger view (if you must) of the logo below (or after the jump).

Relevant links: Press Release.

Select quote: “(OFI) today announced plans to unveil a new brand and visual identity that represents the firm’s strategy to leverage its innovative heritage and support its mission to turn its unconventional wisdom into value for investors. […] The rebrand embodies our ability to embrace and initiate change.”

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A B-Side BY Armin

SEAT

About: (Est. 1950) “A member of the Volkswagen Group, SEAT has its headquarters in Martorell (Barcelona), exporting approximately 75% of its production to 72 countries. SEAT is market leader in Spain, and in 2010 reached a turnover amounting to 4.7 billion euros, with total sales of 339,500 vehicles.SEAT Group employs 13,000 professionals at its three production centres in Barcelona — Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models.”

Design by: N/A

Ed.’s Notes: It’s not the funnest game of spot the differences, but there are some between the old and new.

Relevant links: Press Release (extensive!). More images and a timeline of the logos.

Thanks to Pierre des Courtis for the tip.

A B-Side BY Armin

IG

About: (Est. 1974) IG is a financial spread betting — a flexible, tax-free way to deal on falling and rising financial markets — company.

Design by: N/A

Ed.’s Notes: Some kind of fancy graphic below (or after the jump).

Relevant links: Logo and name introduction.

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A B-Side BY Armin

JA Resorts & Hotels

About: (Est. 1981) Formerly Jebel Ali International, JA Resorts & Hotels is a Dubai-based, locally-owned company with over 30 years of hospitality experience that runs six resorts and two residential properties.

Design by: Interbrand

Ed.’s Notes: Bigger view of the logo below (or after the jump).

Relevant links: Press release.

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A B-Side BY Armin

Southland Conference

Established in 1963, the Southland Conference participates in all sports in NCAA’s Division I and includes ten teams from Texas, Oklahoma, Arkansas, and Louisian. A revision to its logo, designed by Norman, OK-based Old Hat Creative, was announced in June From the press release: “[The] mark now has a beveled, three-dimensional look, and a brighter gold trim is now two-toned and also beveled. The familiar Southland starburst on the full logo has also been modified to feature 10 points.” Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Maxis

Founded in 1987 and purchased by Electronic Arts in 1997, Maxis is a video game developer best known for creating SimCity, The Sims, and Spore. With the recent launch of the latest SimCity a revised logo for Maxis was introduced. Bigger view of the logo, and its killer bevels, below (or after the jump).

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Opinion BY Clinton Duncan

E-A-D-S Spells B-E-V-E-L-S

EADS or the European Aeronautic Defence and Space Company, was born from the merger of the German DaimlerChrysler Aerospace AG, French Aérospatiale-Matra and Spanish Construcciones Aeronáuticas SA (CASA), creating a company spanning the industries of, well, as the name rather plainly suggests, Aeronautics (aeroplanes), Defence (things that go boom) and Space (satellites, rockets, space craft). It’s the Aeronautics division, branded as Airbus, that we would all be most familiar with, but EADS also brands its various hi-tech creations Eurocopter, Cassidian, Astrian and Dassault. Airbus has been the focus of most reactions to the rebrand, delivered by London-based Lambie Nairn, and it’s this business unit that seems to have lost the most in the rebranding exercise.

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