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A B-Side BY Armin


Maxis

Maxis Logo, Before and After

Founded in 1987 and purchased by Electronic Arts in 1997, Maxis is a video game developer best known for creating SimCity, The Sims, and Spore. With the recent launch of the latest SimCity a revised logo for Maxis was introduced. Bigger view of the logo, and its killer bevels, below (or after the jump).

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Entry Information

DATE: Mar.14.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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Opinion BY Clinton Duncan


E-A-D-S Spells B-E-V-E-L-S

EADS or the European Aeronautic Defence and Space Company, was born from the merger of the German DaimlerChrysler Aerospace AG, French Aérospatiale-Matra and Spanish Construcciones Aeronáuticas SA (CASA), creating a company spanning the industries of, well, as the name rather plainly suggests, Aeronautics (aeroplanes), Defence (things that go boom) and Space (satellites, rockets, space craft). It’s the Aeronautics division, branded as Airbus, that we would all be most familiar with, but EADS also brands its various hi-tech creations Eurocopter, Cassidian, Astrian and Dassault. Airbus has been the focus of most reactions to the rebrand, delivered by London-based Lambie Nairn, and it’s this business unit that seems to have lost the most in the rebranding exercise.

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Entry Information

DATE: Nov.17.2010|POSTED BY: Clinton Duncan|CATEGORY: Corporate | COMMENTS:

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