First staged in 2009, the Maha Music Festival is a volunteer-run event in Omaha, Nebraska, featuring local, regional, and national indie and alternative rock artists that last attracted over 4,000 attendees — 2013 will be headlined by The Flaming Lips. Starting in 2012 the festival adopted a new identity by local firm Oxide Design. I realize this breaks my own criteria of the timeliness of work to be posted on Brand New and for all Omahans who consider this old news we deeply apologize (not too deeply) but, for some reason, today I struggled to find something interesting to post and this project had been piled on with other news since February and, well, it’s interesting.
This will be a fairly short introduction and light in informative design background because the little information there is about this is in Korean — but, as always, the universal language of identity design will get us through this together. Korea Post is the mail carrier of Korea in charge of all postal services and the financial services offered by the post offices. A new identity, exhaustively covered in this brand manual, is now being implemented.