Opinion BY Armin

Moustache Makeover

Established last Friday, November 2, 2012, team Brand Moustache is an initiative launched by Armin Vit to mobilize the male audience of Brand New to grow facial hair between their upper lips and noses to benefit Movember, the worldwide movement to generate awareness and raise funds to support prostate cancer and testicular cancer initiatives. On a whim, Armin decided to join Movember and lead a team of willing participants as captain of team Brand Moustache, for which he designed a logo that, upon unveiling, ignited controversy among the very readers he was trying to rally: the logo, various of them claimed, looked like Hitler and his iconic rectangle moustache. Armin is Jewish. Armin hates Hitler. Upset, Armin denied the claim and proceeded to call said readers doofuses — then removed the Hitler moustache in exchange for a more walrus-y one and, in a hissy fit, declared he might as well just be designing for “the lowest common denominator.” The PR department of UnderConsideration LLC convened with its C-level executives and after circulating a memo around the office decided the best thing would be to signal change by redesigning team Brand Moustache’s logo. Today, team Brand Moustache unveils its new, flexible identity designed by Austin, TX-based Armin.

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In Brief BY Armin

The Branding Comedy, Funny Only to those in Paradise

Based on Dante Alighieri’s The Divine Comedy, British designer Daniela Meloni has created the equally damning The Branding Comedy — as a project at the London College of Communication’s MA Graphic Branding and Identity program — placing well-known brands in the three rungs of the after-life: Hell, Purgatory, and Paradise. You can read the full document on Issuu or have a quick glimpse at Meloni’s Behance project page. Poor Linux.