No big projects to start off the week, so we’ll turn to Brazil to get Monday started and perhaps continue with a few simple, logo-only reviews this week. Established in 2009 with the merger of Perdigão (est. 1934) and Sadia (est. 1944), BRF (originally BRF Brasil Foods) is one of the world’s largest food companies managing some of the most popular consumer product brands in Brazil like the previously eponymous Perdigao and Sadia, and Batavo, Elege, and Qualy. BRF operates over 50 production facilities and distribution centers and employs more than 115,000 people. This past January they introduced a new identity designed by Interbrand and A10, the latter responsible for BRF’s previous identity.
Today — all the way from Brazil and France and from UCllc’s own immense Texas backyard — we have a couple of hand-drawn projects tempered by some additional vector-y range of logos.
This edition is inspired by the arrival of the 2011 Brand New Awards book on American soil from its printing in China. It’s still a few days before arrival at UCllc headquarters but it’s coming. It’s really coming, people! (We were slow on our end, which is why the book wasn’t ready in August like last year). Proof is in the first picture below (or after the jump); dig the laser-cut cover. Anyway: three winners from the book are liked this Friday.
Established in 1946, Senac — originally SENAC, short for Serviço Nacional de Aprendizagem Comercial; National Commercial Training Service in English — is a vocational trade education institution in Brazil where it has presence all over the country with over 580 locations. It employs over 23,000 faculty members that teach more than 54,000 combined classes to 1,150,000 students a year. In other words: it’s big. Earlier this month, Senac introduced a new logo, designed by Rio de Janeiro-based Packaging Brands, and a new advertising campaign by Ogilvy.
Launched last week, Gloob is a children’s entertainment channel created by Brazilian TV powerhouse Globosat, a network of 38 channels. Aimed at a pre-school audience, Gloob — an anagram of “Globo” (which translates to both balloon or globe) and pronounced Gloobee — will show animated series and movies. The logo and on-air application were designed by Globosat’s in-house team, led by Manuel Falcão. Additional 3D animation was created by Rio de Janeiro-based Seagulls Fly.
Founded in 1953, Rede Record is, in terms of reach and coverage, the second largest television network in Brazil with varied programming that covers everything from soaps to sitcoms to reality TV to variety shows to news and this year they are the official network for the 2012 Summer Olympic Games. This past February, they introduced an evolution to their logo, which has featured a globe surrounded by metal-like plates since 1994.
Founded in 1990 and known best for their price comparison website, Buscapé is a Brazlian e-commerce company with over 14 service sites. Their new identity was designed by Ana Couto Branding & Design. According to this story, Google Translated: “The concept of the foot (footprint) — which seeks new offers — replaced the arrow on the earlier mark. (…) The shape of the icon is a brand new price tag, a stamp and a foot. In addition to the symbol itself, we have a visual universe language, where the “feet” come to life and run quickly in search of the best bid.” The foot in action below (or after the jump).
Established in 1981, Beiramar is one of the largest real estate companies in Brazil with over 3,000 rental properties and over 30 builder partners with whom they develop properties. A new identity has been designed by Bertoni Design.
São Paulo is the largest city in Brazil and one of the most populated cities in the world with 10 million people in the city proper, being close to 19 million counting the surrounding metropolitan area, and it receives an additional 10 million visitors a year. All in all, lots of people in a city with lots to do and lots to see. This month the São Paulo Turismo agency introduced a new identity designed by Romulo Castillho to help propel the city forward with a unified message as it enters a busy decade with the World Cup and Summer Olympic Games. Ideafixa posted a detailed interview with Romulo and has a few more images.
The emblem for the 2016 Paralympic Games in Rio was unveiled this Saturday. It was designed by Tátil, the same firm that designed the Olympics logo. Press release here. Detail of the logo and video presentation below (or after the jump).
Today I’m stepping a little outside my comfort zone by writing about a subject that I fear I will miss to capture its cultural impact. But worse things have happened in this world. Sitio Picapau Amarelo (Yellow Woodpecker Farm) is a classic of children’s literature in Brazil, originally written as early as 1920 by Monteiro Lobato, later transformed into a TV show in the 1950s, going through various iterations of casts, and most recently has been turned into cartoon characters. The stories take place in a picturesque farm and plots form around its main characters: The farm’s owner and a widow, Mrs. Benta; her grandkids, a girl and a boy; a maid; a talking rag doll; a corncob puppet; and a cadre of animals and other visitors. The series has always had an educational bent, more than just pure entertainment, and many generations of Brazilian kids have grown up on its lessons. Recently, Globo TV, Brazil’s biggest TV network, redesigned the complete Sitio Picapau Amarelo with new character illustrations by Bruno Okada and an identity system by Romulo Castilho.
Launched in 1970, as part of Brazilian company Cambuci SA, Penalty is a comprehensive product line of soccer shoes, clothing, socks, accessories, and balls. From beach soccer, to indoor soccer, to field soccer, Penalty has everything a player would need, manufacturing all of its own products locally in Brazil. Penalty is a major sponsor of soccer teams in Brazil as well as in Argentina and is the official ball of various tournaments and leagues. Earlier this year, Penalty introduced a new logo implemented across all of its products designed by Sao Paulo-based Oz Design.
In May of 2010 we reported on the introduction of a new corporate identity for Grupo Boticário, the parent company behind consumer brand O Boticário, which covers more than 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. I’m recycling some of the introduction from that post: Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. Earlier this month, O Boticário introduced a revised identity designed by the São Paulo office of Futurebrand, who were also responsible for the parent company logo.
Servicing the northeast region of Brazil Banco do Nordeste is a government owned, public bank. Its new logo, designed by Sao Paulo-based Top Brands, features a Coqueiro (a coconut palm tree). A bit more on the new logo, in Portuguese, can be found here.
Like Peter Gabriel Imson, the United States’ first born baby of 2011, the new emblem for the 2016 Summer Olympics to be held in Rio de Janeiro is the first major unveiling of 2011. Launched on New Year’s eve at Copacabana beach the new emblem is the result of a 130-plus-agency competition won by Brazilian design firm Tátil. A breakdown of the various meanings of the logo can be found at the official Rio 2016 website.
Telecine is a family of channels that air in Brazil. Originally a single channel in 1991, Telecine began adding spin-offs in 1997 and this past November it announced a slight restructuring and naming of its channels, along with a new addition. The current line-up includes Telecine Premium, for the latest releases; Telecine Action, for all your Schwarzenegger needs; Telecine Touch, for romance movies; Telecine Fun, for comedies; and Telecine Pipoca (Pipoca means popcorn), for the latest blockbusters. A pumped-up new identity for all the channels was created by Rio de Janeiro, Brazil-based Beeld.
With the World Cup over and the sound of the vuvuzelas now just a distant echo, it’s only a matter of four years before the world becomes enthralled with futbol once again and for Americans to pretend they like it. In the meantime, we can all look forward to the 2014 FIFA World Cup in Brazil by enjoying the officially released emblem, designed by Brazilian agency Africa, after 25 agencies were invited to submit proposals and be judged by Brazilian Football Confederation chairman Ricardo Teixeira, FIFA executive secretary Jérôme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner. The logo was unveiled last week in Johannesburg.
Originally a small prescription pharmacy that started in 1977 in the city of Curitiba, Paraná in Brazil, O Boticário has evolved into a producer of various beauty products like fragrances, soap, body care and make-up, and now holds the claim of being the largest chain in the world in this sector, with 2,500 stores in Brazil alone, 70 across 15 other world cities, and presence in multiple sales points like department stores. To handle the growth of this consumer-facing brand, a new corporate entity has been created, Grupo Boticário, with an identity designed by the Brazil office of Futurebrand.