Opinion BY Armin

Pork Served Three Ways

Established in 1961 and based in Ange-Gardien, Canada, F. Menard (in summary) produces pork and poultry products. (In length) it has three distinct operations within the industry: (1) F. Ménard proper, dedicated to the breeding of hogs; (2) Agromex, the “processing” unit (i.e., slaughtering, to the tune of 21,500 pigs per week); and (3) Boucherie 235, a retail butcher shop for consumers in Ange-Gardien. Tying all three operations together, F. Ménard recently introduced a new identity designed by Montréal-based lg2.

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Opinion BY Armin

Follow-up: Fiji Airways

Back in August of this year we reported on the new logo for Fiji Airways, the national carrier airline of Fiji that is completing a full rebrand to be set in motion in 2013. At the time of the logo reveal, Fiji Airways preemptively announced that its livery would be introduced on October 10, Fiji Day. Here it is.

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Opinion BY Armin

Donkey See, Donkey Do

Established in 1973 in Devon, England, The Donkey Sanctuary is the world’s largest donkey and mule charity, providing a home for 14,500 donkeys and mules and care for more than 400,000 across 28 countries over its near-thirty-year history. At its headquarters in Devon, The Donkey Sanctuary offers the opportunity to visit over 200 donkeys at its Slade House Farm. This month, the charity introduced a new identity designed by London-based The Allotment.

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A B-Side BY Armin

Hershey Bears

Founded in 1932, the Hershey Bears is a hockey team in the American Hockey League with 11 championships to their name and based in the chocolate-friendly city of Hershey, Pennsylvania. This week the Bears introduced a new identity, designed by Pottsville, PA-based The Joe Bosack Graphic Design Company. Press release here. Many more images and info at Chris Creamer’s Sports Logos.

Thanks to Steve Semanchik for the tip.

Opinion BY Armin

From Fiji with Love

Established in 1951, Air Pacific is the national carrier airline of Fiji with a small but busy fleet of six airplanes covering over 400 flights a week to almost 15 cities in 10 countries around the world. Earlier this year, Air Pacific announced that it would be changing its name to Fiji Airways, the name under which it was originally founded and shortly known as, and this past weekend it unveiled its new logo, featuring an icon designed by local Fijian Masi artist Makereta Matemosi. The renamed airline will officially take over in early 2013 while the livery design, and reportedly the design firm involved, will be revealed on October 10, Fiji Day.

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A B-Side BY Armin

Extended Stay America

Established in 1995, Extended Stay America is a chain of hotels with 650 properties around the United States. They recently introduced a new identity. A little bit more about it here.

Thanks to George Renfro for the tip.

Opinion BY Armin

Brewing one for the Homies

Established in 1978 in Boulder, CO, the American Homebrewers Association (AHA) is “dedicated to promoting the community of homebrewers and empowering homebrewers to make the best beer in the world.” It counts with 27,000 members. The AHA also publishes a bimonthly magazine, Zymurgy, and holds both a national-level homebrewers conference and competition. In turn, the AHA is a division of the Brewers Association, a “not-for-profit trade association dedicated to promoting and protecting amateur and professional craft brewers.” So: small, beer, awesome. Earlier this month the AHA introduced a new logo designed in-house.

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Opinion BY Armin

A Tree Grows in D

Over the years, I have stayed a few times at DoubleTree hotels. What I remember most about it is just how big their rooms are. Although I have no doubt that this memory is amplified in direct correlation to the consistent shrinking of most other rooms I have stayed at recently. Another memorable aspect of DoubleTree? They welcome you with a remarkably delicious warm cookie in your room — they give out 30,000 of them a day across the world in over 240 cities. And you know what else? They are owned by Hilton. But, until now, you would probably have no idea. First opened in 1969, DoubleTree was an independent hotel until 1997 when it became part of Promus Hotel Corporation, which then became part of Hilton Worldwide in 1999. With an identity redesign announced this week “in front of more than 1,900 hotel owners, operators and corporate executives at the company’s first-ever Global Partnership Conference in Orlando” Hilton is making sure people know DoubleTree is, well, by Hilton.

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